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All industries have similar and pressing needs to increase visibility and control over progressively more detailed aspects of their operations. The increasing breadth and capability of technology, both hardware and software, and the integration between operational systems means that embedding analytics to drive better decisions is a must have -simple reports and dashboards don't offer the actionable insight needed. Combining monitoring (Business Intelligence) and actionable insight (Predictivedoi:10.1007/s10479-016-2176-6 fatcat:t75t7tv4evg3zpavb3dvq5ugnq