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A Continuous Time Model of Product Usage: Measuring the Effect of Product Design and Rewards in Online Games
Social Science Research Network
The paper proposes a demand model of product usage in continuous time. Our setting is flexible enough to simultaneously explain usage frequency, duration of usage, and consumer response to product features and firm's actions. Based on product usage literature, we define the main components of our model to include intrinsic motivations, product characteristics, external rewards provided by the firm, and past consumption. In our model, the influence of past consumer choices on decisions takes thedoi:10.2139/ssrn.2098915 fatcat:vjs2jvycjbc5djjdquzvwvezuu