Starting from the premise that performance is closely connected to motivation, this paper is intended to present the motivation process within universities as a complex process, which leads to personnel's performance only if motivational mechanisms are known and properly applied by university managers. The managers' role within the universities is to fulfill the organization's targets/objectives through its members. Therefore, motivation is a top priority for the universities managers.

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... g organizational strategies for motivating the university employees becomes the main goal of organizational management nowadays in order to improve the organizational performances.