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Knowledge of university students' reading speed and learning style preferences allows online course designers to more effectively meet the academic needs of all learners. The present study utilizes three years of incoming student data (N = 1,776) from a mid-sized online Christian university to determine whether students' average online reading speed and learning style preferences differ significantly between declared majors. Results showed that English majors had a faster on-screen reading timedoi:10.17265/2161-623x/2015.09a.003 fatcat:ej67iozaevhylg5rnchk2t5kxu