A bill to protect the rights of consumers and providing a perfect mechanism for redressal of consumer's complaints regarding goods or services was passed by the Lok Sabha on 20 December 2018. This bill will replace the Consumer Protection Act 1986, after going through Rajya Sabha. The Consumer Protection Act 1986 was amended thrice but still it was not perfect to deal with the challenges posed by online transactions, digital marketing and telemarketing etc. [1] The pharmaceutical sector

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... distinctively from other businesses when compared in terms of distribution chains and promotion methods. As the said sector is one of a highly regulated market in India. With the revolution of e-businesses and online services, pharmaceutical businesses are also entering in online retail and digital marketing. Since the Consumer Protection Bill 2018 deals with all the challenges posed by E-businesses, it is highly important for Pharmaceutical sector to completely analyse it and make changes accordingly, as the sector is not only one of a highly regulated sectors but also one of a heavy cost and profit centre of Indian Economy. In this research paper, we will try to briefly analyse the said bill and will see what the bill has for pharmaceutical sector of Maharashtra. The old Consumer Protection Act (1986), despite of various modifications, was not perfect to deal with the challenges posed by E-businesses.