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The design of graphical augmented reality (AR) markers requires compromise between the aesthetic appearance and tracking reliability. To investigate the topic, we created a virtual reality (VR) pipeline to evaluate marker performance, and validated it against real-world performance for a set of graphical AR markers. We report that, with the well known Vuforia framework and typical smartphone hardware, well designed 20×20 cm markers can be tracked at distances of up to 68 cm. We note that thedoi:10.1145/3428361.3432076 dblp:conf/mum/Colley0KRH20 fatcat:zjxldixetbgqbbouk7whvtejae