The relationships among economics, content, and diversity are being explored in a large-scale Finnish project conducted by researchers at a consortium of universities and research centres. The three-year project is exploring how changes in Finnish media structure during the second half of the twentieth century affected strategic and operational choices of media firms and how the choices altered the content provided. The project is funded by the Academy of Finland, with additional funding from

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... e Ministry of Transport and Communications, YLE (the national public service broadcasting company) and TEKES (the state technology fund). In addition to providing the historical view, results will be used to help interpret how future developments will affect the structures and economics of existing media. It will identify new opportunities and problems that technological and market changes will create for media firms and how these are likely to affect the content of media. The project is built upon several co-ordinated studies that complement each other to provide a broad understanding of the nature and scope of media industries in Finland.