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Prior research has typically treated one's intrinsic interest in IT (e.g., personal innovativeness with IT, Agarwal and Prasad 1998) as exogenous to our theoretical models and focused primarily on its effects on user attitudes and behavior. But why are certain individuals more interested in IT than others in the first place? The existing IS literature offers few answers regarding the origins of such intrinsic interest in IT.doi:10.1287/isre.9.2.204 fatcat:5gsa3pofzrhd7cfzomqh6hneya