Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A

Nicolas Scelles, Michel Desbordes, Christophe Durand
2011 International Journal of Sport Management and Marketing  
doi:10.1504/ijsmm.2011.040255 fatcat:e5bghz4ndfeqzduuo2cxwr5ywq