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CONSUMERS' RESISTANCE TO USING MOBILE BANKING: EVIDENCE FROM THAILAND AND TAIWAN
2016
International Journal of Electronic Commerce Studies
Given that mobile banking is possibly the first commercial mobile service and a prominent example of slow-diffusing innovation, there is a need to investigate what affects people to use mobile banking from the perspective of resistant innovation. Particularly, compared with existing research predominantly adopting the perspective of innovation to investigate what affects people to adopt mobile banking, this study attempts to rectify the deficiency by conducting empirical surveys on two
doi:10.7903/ijecs.1375
fatcat:umstx253yvfnfaduhcgi2i5pme