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How do Service Quality, Value, Pleasure, and Satisfaction Create Loyalty to Smart Dockless Bike-Sharing Systems?
Revista Brasileira de Gestão De Negócios
Purpose -The purpose of this research is to investigate which factors influence users' loyalty to smart dockless bike-sharing systems (DBSS). Design/methodology/approach -A sample of 374 subjects who had previously experienced smart DBSS was obtained and the partial least squares (PLS) method was performed to analyze the measurement and structural models. Findings -The results indicated that customer loyalty was the final construct produced by perceived green value, customer satisfaction, anddoi:10.7819/rbgn.v22i3.4070 fatcat:xxkenipi7vhxfmwpdqel4glo4y