With more retail stores than any other country in the globe, India is one of the retail hotspots that is expanding quickly. Its retail expansion is occurring in local towns as well as major metropolis. India's urbanization and expanding population offer tremendous retail opportunity. Modern retail formats came into existence as a result of the country's improving retail environment and changing consumption patterns. For a variety of reasons, people are moving their shopping from small local

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... ilers to supermarkets. Small communities have also noticed this trend alter, in addition to major metropolis. D-Mart is a one-stop shop that recently dominated the city's retail market by providing products at inexpensive prices. The present study is undertaken to understand the perception of customers towards D-Mart stores by understanding factor that influence them to buy products from D-Mart over other retail stores.