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Defection detection
2008
Proceeding of the 17th international conference on World Wide Web - WWW '08
Searchers have a choice about which Web search engine they use when looking for information online. If they are unsuccessful on one engine, users may switch to a different engine to continue their search. By predicting when switches are likely to occur, the search experience can be modified to retain searchers or ensure a quality experience for incoming searchers. In this poster, we present research on a technique for predicting search engine switches. Our findings show that prediction is
doi:10.1145/1367497.1367712
dblp:conf/www/HeathW08
fatcat:jooaixdwfvdvfm5he7kigpew3y