Defection detection

Allison P. Heath, Ryen W. White
2008 Proceeding of the 17th international conference on World Wide Web - WWW '08  
Searchers have a choice about which Web search engine they use when looking for information online. If they are unsuccessful on one engine, users may switch to a different engine to continue their search. By predicting when switches are likely to occur, the search experience can be modified to retain searchers or ensure a quality experience for incoming searchers. In this poster, we present research on a technique for predicting search engine switches. Our findings show that prediction is
more » ... le at a reasonable level of accuracy, particularly when personalization or user grouping is employed. These findings have implications for the design of applications to support more effective online searching.
doi:10.1145/1367497.1367712 dblp:conf/www/HeathW08 fatcat:jooaixdwfvdvfm5he7kigpew3y