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AdPExT: Designing a Tool to Assess Information Gleaned from Browsers by Online Advertising Platforms
2019
2019 IEEE 12th International Conference on Global Security, Safety and Sustainability (ICGS3)
The world of online advertising is directly dependent on data collection of the online browsing habits of individuals to enable effective advertisement targeting and retargeting. However, these data collection practices can cause leakage of private data belonging to website visitors (endusers) without their knowledge. The growing privacy concern of end-users is amplified by a lack of trust and understanding of what and how advertisement trackers are collecting and using their data. This paper
doi:10.1109/icgs3.2019.8688328
dblp:conf/icgs3/WoensdregtAEJ19
fatcat:56jj3pewm5hybb3ef6mksctqmq