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SIGNIFICANCE OF IMPULSE PURCHASE IN CASE OF NEWLY INTRODUCED PRODUCTS
Managers look for accurate information about target market customers and act accordingly by tailoring product and promotional strategies to compete in the market. The specific objective of this research was to test two factors effecting impulse buying behaviour. It is crucial to comprehend this phenomenon elaborately. Although key insights have come into light regarding consumer behaviour patterns, knowledge of the factors that compel consumers to purchase new products is yet to be known, asfatcat:f7lw6nhhjnchvj3rtxzadu4giq