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Sports Franchises as Catalysts for Tourism in an Urban Setting
2022
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This research investigates the leverage of sports franchises by destination marketing organisations for their tourism potential. It adds to the literature in covering a hitherto under scrutinised field of tourism enquiry focusing on the role of globally renowned professional football teams as agents of tourism in the cities that host them. In doing Table of Contents LIST OF FIGURES .
doi:10.21427/1z2g-rb60
fatcat:vki7kfkp6fgwzj64gj5azs6teu