For a complex organization like a university, it is a formidable challenge to communicate what we do and its value. The task is made more difficult by the wide variety of audiences that must be addressed. The 2000 Merrill conference focused on making university research part of the public agenda. The public, at this conference, was broadly defined to include not just public officials, potential donors, and industry but also those that we might think of as an internal audience: alumni, students

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... nd their parents. Whether the audience is internal or external, we need tools for communication.