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Marketing of Library Resources and Services: A Structured Literature Review
DESIDOC Journal of Library & Information Technology
This conceptual paper reviews literature on marketing of This conceptual paper reviews literature on marketing of library products and services, and discusses various ways and means for the same. Several marketing techniques to promote the usage of library resources and services have been highlighted in the literature. It is seen that majority of libraries do not have a marketing culture. It is recognised that libraries need to formulate marketing plan along with financial budget on a yearlydoi:10.14429/djlit.36.3.10027 fatcat:mm6lgdex3ng6jphgpbfdnbvxrq