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Learning to Contract: Evidence from the Personal Computer Industry
Organization science (Providence, R.I.)
O rganizational forms involving more detailed contracts than are found in traditional spot market exchanges appear to be increasingly prevalent. There has been relatively little analysis, however, of the extent to which firms learn how to use contracts to manage their interfirm relationships over time. In this paper, we conduct a detailed case study of a time series of 11 contracts concluded during 1989-1997 between the same two partners, both of whom participate in the personal computerdoi:10.1287/orsc.1040.0074 fatcat:zhoefv52sbbhldo3qs4cubbuqy