Policy makers, Non-Governmental Organizations, and environmental experts advocate for alternative agriculture to revive the agricultural sector in Zimbabwe and address climate change and environmental degradation. However, alternative agriculture is underdeveloped and the concept lacks clarity within the country's context thereby undermining its expansion. Using qualitative research design comprising of semistructured interviews with eight experts actively involved in alternative agriculture

more »

... motion in Zimbabwe, this study was conducted to identify key attributes of alternative agriculture and the associated activities in the country. Findings from the study revealed that consumer food perceptions and international agencies marginalized alternative agriculture. To counteract marginalization, advocates were actively developing local markets that never existed before. These findings provide vital information that may inform policy and assist further development of alternative agriculture in developing regions.