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International Journal of Public and Private Management
For over three years, interest from the academic world about the communication techniques used by the Islamic State (IS) has grown considerably. Most studies have focused on the similarities between western marketing techniques and communication strategies adopted by IS; however, this approach has highlighted the current trend to observe the complex phenomena on the basis of a reductionist paradigm. Imaginary theories, however, offer many opportunities to understand the deeper reasons that leadfatcat:ix7ry2xnvzcpfgknc5c3gfvq4m