The Jihadist Imaginary: the contribution of sociology of the imaginary for the analysis of the spread of Islamic fundamentalist movements
International Journal of Public and Private Management
For over three years, interest from the academic world about the communication techniques used by the Islamic State (IS) has grown considerably. Most studies have focused on the similarities between western marketing techniques and communication strategies adopted by IS; however, this approach has highlighted the current trend to observe the complex phenomena on the basis of a reductionist paradigm. Imaginary theories, however, offer many opportunities to understand the deeper reasons that lead
... r reasons that lead many young people to join the Islamic State, overcoming the present reductionist paradigm. This paper, starting from the work of authors such as Bachelard, Durand, Maffesoli and Morin, is intended to carry out an initial framework of the jihadist imaginary, as a field still unexplored, but vital, because it is proving to be one of the major strengths for Islamist radicalization and one of the least considered by analysts. This research was based on the analysis of the most widespread audiovisual content through the Internet and mass media, and products from the Islamic State from Biographical notes: Master's Degree in Social Research for Homeland and Foreign Security ; specialist on geopolitics, terrorism and Jihadist organizations.