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Exploring Demands and Consumption Processes of Green Products: The Case of Pakistani Consumers
2020
RMC Journal of Social Sciences and Humanities
Sustainable development and green initiatives continue to receive increased attention in the domain of business and consumers behavior. It is the liability of researchers, practitioner and policy makers to continuously identify factors that can affect the motivation and behavior of people to act in accordance with green behavior patterns. The main purpose for conducting this study is to fill in the gap in the literature by exploring demand and consumption of green consumer's product. In this
doi:10.46256/rmcjsochum.v1i2.41
fatcat:74barteyozhnzoe4lcbw3u7niu