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In this paper we describe an imaging based virtual color consultation system that automatically recommends cosmetics appropriate for users' skin tone based on user's photograph. This system is intended for commercial use to address the problem of color selection of cosmetic foundation. Based on surveys and semi-structured interviews we have verified that visual selection of color foundation cosmetics by consumers is error prone, and the results of our study indicate that both mobile and kioskdoi:10.1145/1753846.1754224 dblp:conf/chi/JainB10 fatcat:qcpjab62gnfvfbfcbyhz4h4w5m