Analytics, innovation, and organizational adaptation

Gerard George, Yimin Lin
2016 Innovation: Organization and Management  
With the advent of big data, organizations are integrating powerful computing tools in their organizational processes to drive efficiencies and improve service delivery. Yet, at the heart of this conversation lies the role of analytics and big data in innovation within and across organizations. In this article, we provide a stylistic model of the role of analytics in innovation and call for further research on the underlying processes, contingencies, and outcomes.
doi:10.1080/14479338.2016.1252042 fatcat:su2uh42lajc5da4uj2lh5mfds4