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Interplay between Performance and Convenience in Customer Choice of Self-Service Technologies
2021
Current Journal of Applied Science and Technology
Technological enhancements bring more convenience to customers by providing opportunities to do various service transactions through Self Service Technologies (SSTs). However, a very few studies focused on understanding SSTs profoundly. Thus, this research focuses on exploring performance and convenience related to SSTs in detail. Based on the inductive research approach, qualitative interviews were conducted with 25 SST users and data were analyzed using thematic analysis approach. The study
doi:10.9734/cjast/2021/v40i1031361
fatcat:fprjekty6fhpnmshuzcc6iupoq