How food values of Japanese consumer changed under the COVID-19 pandemic?

Tomoaki MURAKAMI, Tomoaki NAKATANI, Nobuhiro ITO, Kouji ABE, Megumi KITA, Yasuhiro NAKASHIMA
2021 Journal of Food System Research  
The COVID-19 pandemic is changing our food consumption behavior in many ways. Using the concept of food value, our analysis tried to capture the impact of the pandemic on what we focus on during food purchase. We found two main changes in food value trends. First, the number of people who place priority on price has declined. Second, we found a decrease in the number of people who strongly evaluate foods based on only one value. These changes seem to impact young people more, and the difference
more » ... in food priorities between the rich and poor is reducing.
doi:10.5874/jfsr.21_00012 fatcat:vzhaqj3e2jdxpnuzwdch3h55nu