Pharmaceutical Counterfeiting and the RFID Technology Intervention

Alberto Coustasse, Cody Arvidson, Phil Rutsohn
2010 Journal of Hospital Marketing and Public Relations  
Both nationally and internationally pharmaceutical counterfeiting has become a problem threatening economic stability and public health. The purpose of the present research study review was to analyze the scope and severity of pharmaceutical counterfeiting and to establish if the implantation of the Radio Frequency Identification Device (RFID) model can more efficiently be used within the pharmaceutical supply chain to reduce the problem counterfeit drugs impose on public health and
more » ... l economic stability. Results indicated that implementing the RFID model for tracking drugs at the item-level in the pharmaceutical supply chain has potential to alleviate the scope of the counterfeit drug problem. Recommendations for how the pharmaceutical industry may sooner adopt the RFID model are made.
doi:10.1080/15390942.2010.493369 pmid:20582850 fatcat:rvwug2ppsrdynk7zu7ak4wqk3a