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The aim of this study is to examine the phenomenon of framing as a cause of making wrong decisions while investing in Islamic stocks. Framing refers to the bias of people that describes the way they respond to a specific option as per its offer. After collecting primary data through interviews, including open-ended questions from the Pakistani stock market under the subjective or constructivist research paradigm, NVivo it is applied to get word cloud for appropriate analysis. The study findsdoi:10.31703/gmsr.2020(v-iii).03 fatcat:wxfzyngzzzekjaybt2qbnzgabm