Intelligent Agents in E-Commerce

Valentin LITOIU, Amelia BADICA, Cristian ETEGAN
2006 Informatică economică  
This paper emphasizes the importance of intelligent agents in e-commerce, with a particular focus on the B2C and B2B context. From the consumer buying behaviour perspective, agents can be used to assist the following stages: need identification, product brokering, buyer coalition formation, merchant brokering and negotiation. Related to B2B commerce, intelligent agents are involved in partnership formation, brokering and negotiation.
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