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The purpose of this research is to examine previous literatures which focus on trust in Business to Consumer (B2C) of e-commerce transactions between 2001 and 2006. All selected papers are analyzed through a conceptual framework to recognize the context and nature of trust. The working process includes three primary phases: selecting and focusing phase, analyzing phase, and concluding and outcome-converging phase, which enhance the fulfillment of analysis and the accumulation of knowledge indoi:10.48009/2_iis_2007_63-69 fatcat:lq4qft2olbetpl3zntidztcxwa