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Innovation is key to firms' competitive advantage, performance, and growth. In this paper we try to briefly link the concepts of Innovation and Entrepreneurship with the emergence of a new industrial revolution that has been labeled as "Industry 4.0", showing that as in the past a set of innovation are the main drivers for the change of the technical and social paradigm. We summarize a number of concepts to show that the key drivers of competitiveness are Innovation and Entrepreneurship.doi:10.4028/www.scientific.net/amm.890.174 fatcat:d3vaxwmsgvfgxgwehgsjzjzbry