Investigating Factors Affecting Intention to Use Mobile Payment Among Young Professionals in Malaysia
Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)
This paper is to investigate the factors that influence intention to use of mobile payment among young professionals in Malaysia. Theory acceptance model and Theory of planned behavior had been integrated to investigate this phenomenon. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, perceived behavioral control) were tested on intention to use mobile payment. In addition, trust was added to the framework as moderator. Data were distributed to a total of
... ted to a total of 250 young professional via online survey. After screening the returned questionnaires, a total of 211 questionnaires were acceptable and continued for further analysis. The finding shows that attitude and perceived behavioral control have a positive and significant relationship toward intention to use of mobile payment among young professionals. Whereas, subjective norm, perceived ease of use and perceived usefulness were found to be insignificant. Meanwhile, trust moderates the relationship between attitude and subjective norms toward intention to use mobile payment. The results from this study could help to inform marketers and mobile payment service providers about the significant factors that influence intention to use of mobile payment, so they can adapt their marketing strategies to suit the needs and wants of young professional in Malaysia.