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Innovation in Science: Global Trends and Regional Aspect
The advertising message is a mean of presenting the information from the advertiser to the customer and it also has specific forms: textual, visual, audio, and symbolic. In order to make someone to read or listen to the advertisement there must be something special and interesting for the consumer. Moreover, in developing the advertisements there must be revealed the creative individuality of its creators. The object of the study is a modern English advertising text of tea products. Thedoi:10.30525/978-9934-26-050-6-58 fatcat:pudxddawn5ghxff7xkcq67qjxq