The advertising message is a mean of presenting the information from the advertiser to the customer and it also has specific forms: textual, visual, audio, and symbolic. In order to make someone to read or listen to the advertisement there must be something special and interesting for the consumer. Moreover, in developing the advertisements there must be revealed the creative individuality of its creators. The object of the study is a modern English advertising text of tea products. The

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... e of this research is determined by the need to process a functional paradigm for the study of verbal and non-verbal elements of modern English advertising texts.