Customer Satisfaction Post Car-Sales in Service Centers Using Experiential Marketing

A. Govindarajan
2021 Bioscience Biotechnology Research Communications  
Customer satisfaction is seen as an index to find the emotional state of a customer that defines the positive aspirations to define the joy of a customer. The marketers focus mainly on making their customers happy, however, the marketing or servicing tactics or campaigns cannot do this but a positive experience of a user with emotional bonding can do this. Hence, with such motivation, the present study finds how well the customers are happy post sales of a car or servicing of a car. This study
more » ... inds the customer experiences on how their vehicles are serviced and this defines the measure of satisfaction and customer loyalty. The study conducts a questionnaire survey on 1000 patients at different service center executives and car owners. The analysis is conducted using SPSS tool to find the positive experience and its significant impact on satisfaction and customer loyalty.
doi:10.21786/bbrc/14.6.68 fatcat:3uqvl4a3bbdpxc2pdvzxzdryoa