Stimulating Team Creativity: The Influence Of Swift-Trust On The Team Creativity Process

John Berthold
2015 Journal of sustainability management  
<p>It is often suggested that most creative ideas that lead to an innovation originate from a collaborative environment. Organizations frequently establish teams to encourage collaboration as a way of generating new and creative ideas for innovation. Yet, teams often fail to establish a proper collaborative environment in a timely manner or to stimulate team creativity. Team creativity, a by-product of the proper collaborative experience, and its stimulating agents are the focus of this paper.
more » ... pecifically, this paper examines how organizations can rapidly create the proper collaborative environment to induce team creativity using swift-trust. Swift-trust, a unique form of trust and collective perception, is proposed as a stimulating agent for the quick formation of a collaborative environment that leads to team creativity. The antecedents to the formation of swift trust are identified as team composition and team tasking. The moderating effects of the leader-member relationship and history are examined. Overall, results show that swift trust leads to the rapid establishment of a collaborative team environment which leads to team creativity. A conceptual model is presented and an example is discussed. This paper makes two important contributions. First, the establishment of a swift-trust environment is positively linked to the early stimulation of team creativity. Second, a practical blueprint, through the development of a conceptual model, is offered to the management practitioner desiring to quickly stimulate team creativity using swift-trust.</p>
doi:10.19030/jsm.v3i1.9518 fatcat:nqkxmdkpknbxzgxwszzco6lgji