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Customer Relationship management and knowledge Management enhancing on innovation Competence: Case Study
2014
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY
Customer Relationship management (CRM) oriented knowledge management focus on customer knowledge more valuable to the company. The integration of customer relationship management and knowledge management concepts on process level are beneficial for both management approaches. Therefore, the aim of this paper is to examine and elaborate the linking between knowledge management process and customer relationship management to create a customer knowledge management (CKM) model. We need a CKM
doi:10.24297/ijmit.v10i1.652
fatcat:uw5mxuhqonasfioifgtvseugii