The Long Tail and Its Implications for Media Audience Measurement

Scott McDonald
<span title="">2008</span> <i title="WARC Limited"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/aq3lk3uhfbbevkjs4arvqlssh4" style="color: black;">Journal of Advertising Research</a> </i> &nbsp;
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2501/s0021849908080379">doi:10.2501/s0021849908080379</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/mmhjn5twbzdlhno4aehvwmj7xi">fatcat:mmhjn5twbzdlhno4aehvwmj7xi</a> </span>
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