this book emerges from an interest in design and design thinking that has been nurtured by the two of us for almost thirty years. It reflects our belief, and that of the many distinguished scholars, artists, and managers who participated in creating the book, that more widespread design thinking among organization leaders is desirable for the creation of a humanly satisfying and sustainable future. Design thinking is crucially important for managers, but remains overlooked in much management

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... ctice and education. We believe that if managers approached their problem solving as the best designers do, that organizations, products, services, and processes would be more func-