The Comparison of Big Data Strategies in Corporate Environment

Mr Jhaveri, Mrs Pratibhadeshmukh
International Research Journal of Engineering and Technology (IRJET)   unpublished
The growth in an organization's business leads to tremendous increase in the volume of data generated by it. The data may be in a structured, unstructured and/or in semi structured format. Big data is the way how these business organizations handle this data. The aim of this paper is to identify a suitable big data strategy for organizations to handle large volume of data in a fast and efficient manner.To do that existing research in the field of data warehousing and business intelligence has
more » ... en reviewed and our findings are synthesized in a contingency matrix that may support practitioners in choosing a suitable big data approach. Though any strategies can be beneficial for certain corporate circumstances, the Hybrid approach is a combination of traditional relational database structures and Map Reduce technique which is the strategy that is most valuable for companies pursuing business analytics.