The growth in an organization's business leads to tremendous increase in the volume of data generated by it. The data may be in a structured, unstructured and/or in semi structured format. Big data is the way how these business organizations handle this data. The aim of this paper is to identify a suitable big data strategy for organizations to handle large volume of data in a fast and efficient manner.To do that existing research in the field of data warehousing and business intelligence has

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... en reviewed and our findings are synthesized in a contingency matrix that may support practitioners in choosing a suitable big data approach. Though any strategies can be beneficial for certain corporate circumstances, the Hybrid approach is a combination of traditional relational database structures and Map Reduce technique which is the strategy that is most valuable for companies pursuing business analytics.