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A STUDY OF UNIVERSITY STUDENT'S AWARENESS, PERCEPTION AND GREEN PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS IN DELHI NCR
ELK Asia Pacific Journal of Marketing and Retail Management
Keywords: Green product, purchasing behavior, green marketing, awareness, perception, eco-friendly products, green consumer. Students are becoming more aware of environmental issues and desirous of purchasing ecofriendly products i.e. green products. The present study is an attempt to investigate awareness, perception and purchase intention towards green products among students in Delhi-NCR. College students were surveyed at a private college affiliated to Guru Gobind Singh Indrapasthadoi:10.16962/eapjmrm/issn.2349-2317/2016/v7i1-03 fatcat:efvd3ldpfrhfhcrim6yvxysrbq