時間圧力と「延期の決定」?
Time Pressure and a "Decision of Deferral"?

Yuki Mitomii
2016 Akamon Management Review  
Buying behavior within limited time tend to take a different action from the usual buying behavior. This is because consumers feel pressure under limited time. This is defined as "time pressure." Research on time pressure is continuing to this day. This paper attempts to present a critique and commentary on Dhar and Nowlis (1999), which clarifies the effects that time pressure and the degree of conflict among products have on the consumer choice deferral and discusses whether their experiments
more » ... ere really able to measure the "decision of postponement" of the consumer.
doi:10.14955/amr.150402 fatcat:zdm2zibsczcwjpmndhcs7zjxiq