All social behavior can be expressed through the network data, then data has become the same important factors of production just like labor and capital.And people for massive data mining and application, also indicates that a new round of productivity growth. In the future,the assignment of sales expenses, can be under the guidance of large data, to find the target consumer group distribution, and then use to make it become enterprise's customer by a creative form in order to promote sales.

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... s is the significance of this paper to study the consumer behavior in the context of the era of big data. With the acceleration of the globalization of the Internet, and the application of socialization and cloud computing, netizen can be traced and analyzed.The data which provides is massive, can be changed. Everyone in the industry, whether active or passive, are formed by the Internet data stream wrapping toward the era of "big data" in a way. With the era of big data coming, consumers will have more and widespread sources of information, the choices consumers have will be more diversity, on the understanding of the goods will be more thorough, autonomy will be further increased, the traditional consumer behavior will be shocked, the new consumer behavior based on the big data era is gradually formed. Big data is to provide a large amount of data .In the original small data era, people use the basic sampling method, and spread to all the people, its accuracy will be greatly reduced.On the one hand ,the massive data provide more consumer behavior record data , on the other hand it is the embodiment of the true and objective behavior and attitude. We can through the interpretation of the massive data, analyse the consumer behavior and attitude, so that the existing record can be more accurate. In the end ,we can analyse the real behavior and attitude of consumers through the comprehensive Quotation On the one hand, in the sphere of consumption, people can use millions of sensor networks and video monitoring system, to search a large amount of data about consumers and suppliers, and the data generated unedited on media and social networking platform, including structured and unstructured,what presents an index type growth. On the other hand, the identity of the consumer as a buyer by the traditional sense in the past, transform into a set of buyers and sellers in a dual identity,to make the information of consumers and consumed consumers is more complex and diverse. Big data record the objective behavior of consumers,to analyze consumer behavior and attitude by the big data. Through the big data people would understanding the company's consumer distribution more thorough, potential users, as well as their perception of brands and enterprises, evaluation. In the future enterprise do the assignment of marketing expenses distribution, with the help of the guidance of large data, what can help to find the target consumer group distribution, and then make it become enterprise's customer in a creative way and finally promote sales. This is the significance of this paper to study the consumer behavior in the context of the era of big data. Consumer Behavior Trends in the Era of Big Data The consumer behavior become more rational. It can be predicted that the consumer initiative, rational consumer behavior will be increasing in the era of big data, and blind shopping almost will never appear. Under the background of the era of big data, the identity of consumers from a single