Under the background of the increasing aging population, developers have been actively investing in the development of senior housing real estate projects, while the merits of the earlier stage positioning decision on the senior housing real estate projects would direct impact the later operation. Targeting on this problem, the evaluation model of the positioning structural equation of the pension project has been constructed in the four perspectives of the macroscopic and location environment,

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... the development enterprise, the user demand in the project and the target customers, and the 2nd order verification on this model based on the reliable data research has been conducted, results show that the aging degree program radiation area, the financial strength of the enterprise, the basic facilities and project services as well as the ability to pay should first consideration, thus to provides a new idea for the positioning evaluation of the pension project.