Proposal of the Experimental Promotional Video Model using Image Extension and Contraction, Overlay Techniques: based on augmented Reality and Virtual Museum Concepts
International Journal of Smart Home
This study is about expressive techniques for promotional videos of cultural-arts organizations, and specifically aims to propose the new video producing model based on the research of Augmented Reality technology and Virtual exhibition. Up to this day, Augmented realty is not popularized for making promotional videos, but it has potential value since this technology can be variously connected with culture contents, specially for exploring exhibitions of museums or art galleries. Therefore,
... ies. Therefore, this study aims to examine characteristics of the technology, and find the possibility of combining Information & communication technology with the culture contents industry, specially, for making promotional videos. Then suggest the new experimental design model for making promotional video using the concept, and analyze how the new design model expressive techniques make the synergy effect and how the new model is differentiated from the existing promotional video design on the aspects of maximizing user experience and user interaction.