A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2016; you can also visit the original URL.
The file type is
Asian Social Science
This study aims at analyzing a kinder surprise advertisement selected from "the vintage toy advertiser", an Internet magazine. The methodology adopted in the critical examination of the advertisement is the qualitative method that implements Firth's model on the analysis of the layers of meanings in ads. The goal of the analysis is to investigate how children advertisements use semiotics and discourse to make adults and children buy into their ideas, concepts, and products. The investigationdoi:10.5539/ass.v13n1p31 fatcat:pgturnx5nfdbfhrbrzqkza6caq