Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective

Edin Güçlü Sözer, Civelek
2018 Zea Books  
The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of
more » ... The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy driven by social networks and communication. This book deals with the new concepts determining the future path of the digital economy and aims at providing a new perspective to the field.
doi:10.13014/k2tt4p4c fatcat:7cqicdnd7jgjbgwz3wq5a7ef6u