How Linguistic Frames Affect Motivational Profiles and the Roles of Quantitative versus Qualitative Research Strategies

Joseph Yeager, Linda Sommer
2015 The Qualitative Report  
The combined tools of psycholinguistics and systems analysis have produced advances in motivational profiling resulting in numerous applications to behavioral engineering. Knowing the way people frame their motive offers leverage in causing behavior change ranging from persuasive marketing campaigns, forensic profiling, individual psychotherapy, and executive performance. Professionals study motivation in applied or theoretical settings, often with strong implicit biases toward either
more » ... ve or qualitative strategies. Many experts habitually frame behavioral research issues with ill-fitting quantitative and qualitative strategies. The third strategic choice offered here is state-of -the -art, psycholinguistic communications modeling. The role of these research strategies is explored.
doi:10.46743/2160-3715/2005.1838 fatcat:g33ocj6qbfcnfm2xulg4t5xp24