New IC technologies has expanded the notion and meaning of the museum publication. Comparing the position of museum publication in the system of general museology, the paper E-museum publication in the system of оn-line museum communication revises the importance and role of e-museum publications in the system of оn-line museum communication. Starting from the fact that the cahnnels used by Serbian museums in оn-line commuication with virtual public are diverse, the adventages and limitations

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... mentioned media (е-museum publications) in transmission of museum informations and messages in the viral museum space and context are analyzed throughout the most prominent type of оn-line museum communication -web sites. The results of the research (of 10 museum web sites) represent the underdeveloped and unfocused positioned е-museum publications in the system of оn-line museum communication. In accordance to the results and recognized limitations the recommendations for its (potential) development are given in the paper.