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Electronic commerce (EC) has become a trend in the world nowadays. However, most researches neglect a fundamental issue -the user's product-specific knowledge on which the useful intelligent systems are based. This research employs the user's product-specific knowledge and mine his/her interior desire on appropriate target products as a part of personalization process to construct the overall EC strategy for businesses. This paper illustrates a novel web usage mining approach, based on thedoi:10.1016/j.eswa.2009.09.047 fatcat:xweo4it4kvcmtmsfuhll7nxise