Kravchenko S.A., Salygin V.I.The socio-cultural dynamics of risks in the context of the "arrow of time": humanistic turn demand // Сетевой журнал «Научный результат». Abstract. The article analyzes the postulate of «arrow of time» founded by the Nobel Prize winner I.R. Prigozhin, according to which there takes place the self-development of a matter, its acceleration and, above allthe complicated dynamics, which is extended on socio-cultural dynamics of risks. The authors trace the development

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... risks from their origin in the form of personal risks up to new generation of complex risks that are typical for world risk society. Respectively, the theoretical-methodological tools of risk-analysis are also changed in the context of "arrow time" through the transition from one paradigm to another. Thus, to receive the valid knowledge of complex risks, it was necessary not to improve and correct the existing tools butto create qualitatively other interdisciplinary paradigms based on integration of actually sociological theories with other sciences. So, there were turns of sociology to theoretical tools of natural sciences. For the last decade, the famous English sociologist John Urry offered the whole three new turns in sociologycomplexity, mobility and resource turns, the theoretical-methodological tools of which are extremely important for understanding of the dynamic nature of modern risks. Recognizing their innovation and the scientific importance, the authors of the present article consider these approaches insufficient and suggest to add the humanistic turn focused on integration of social, natural, and also the humanities in a modern theory of risk.